Setter Advertising
Social media, SEO, and mobile dominate today’s marketing discussion, with good reason. New media technologies require new thinking to capitalize on them. But, like radio and TV before them, new media are merely enablers, not solutions. The single greatest determinant…
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Download Job Description. If you live and breathe digital marketing, and thrive in a self-directed, entrepreneurial role, we want to talk to you. We are looking for a Digital Marketing Director to lead – plan, develop, implement, track and optimize…
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Consigli Construction is the talent behind some of the most innovative and significant building projects on the East Coast, with an impressive client roster including the Smithsonian Institution’s Renwick Gallery, Beth Israel Deaconess Medical Center, Harvard University and the Massachusetts…
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Habit OPCO’s Challenge Habit OPCO spent years building a regional network of opiate addiction treatment centers in the Northeastern U.S. By 2011, they had become one of the largest networks in the country, with 22 clinics. This was a significant…
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This is a post from SETTER’s Marketing Bootcamp Series. This series is focused on providing education and instruction on a variety of marketing tactics. You can expect to learn about inbound marketing, digital marketing, blogging, pay-per-click advertising, search engine optimization,…
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This is a post from SETTER’s Marketing Bootcamp Series. This series is focused on providing education and instruction on a variety of marketing tactics. You can expect to learn about inbound marketing, digital marketing, blogging, pay-per-click advertising, search engine optimization,…
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This is the first post of our new Marketing Boot Camp Series. In this new blog series, we are focusing on providing accessible, easy-to-understand knowledge on a variety of aspects of marketing–primarily digital and inbound marketing. Our focus is to…
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It’s amazing isn’t it? It almost doesn’t make sense. You’ve got a company that has 13 full-time employees, generates absolutely no revenue, and gets sold for $1 billion. I’m of course talking about the early April acquisition of the photo-sharing…
read moreYou’ve probably seen some permutation of the age-old marketing funnel before: It’s pretty straightforward. In general, the traditional customer buying process has long been: Awareness: Prospective customers become aware of your product/service brand. Consideration: They enter a consideration phase, including…
read moreThe benefits of blogging are proven: it’s the most effective way to attract prospects. According to a recent study, companies that blog earn 55% more leads than companies that don’t. Anyone who has a blog is constantly looking for more…
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