Setter Advertising
We’re a full-service agency, delivering high-impact marketing communications for clients of all shapes and sizes – from tech startups to Fortune 500’s, higher ed to corporate, B2B to B2C, nonprofits to for-profits. No matter the tactics – website, lead generation program, brand positioning, video, print collateral, or all of the above – we bring an integrative mindset and well-rounded strategic perspective to every client challenge.
“Everything you create has been wonderfully received by our senior leadership, campus partners and donors. Working with Setter is an effortless and seamless experience. You turn everything around so quickly, pay close attention to the details, and just ‘get it.’ Thank you so much.”
As a full-service firm, we don’t hang our hats on a particular solution. We develop customized marketing programs that generate the right leads – and compel them to act. From strategy to execution, clients appreciate our careful listening, thoughtful planning, and innovative approaches to design and content.
Market Research/Analysis
Internal/External Interviews
Audience Segmentation
Brand Positioning & Strategy
Message Architecture
Content Strategy
Demand Generation Strategy
User Experience Research
Information Architecture
Website/App Design & Development
Web Accessibility
Videos/Demos
Paid Advertising Campaigns
(Search/Programmatic/Social)
Inbound/Content Marketing
SEO
Email Marketing
Social Media Marketing
Brochures/Viewbooks
Print Advertising
Direct Mail
Case Statements
Appeals
Product Packaging
Tradeshow
Outdoor
Broadcast
Brand Identity
“Setter fully understood what we needed and how to get there. We now have a website we are really proud of – one that tells the full Consigli story, showcasing our work and people in a way that has already been beneficial with both recruiting and new business efforts.”
We’re a Strategy-First Marketing team focused not only on achieving campaign success but also aligning every marketing communication and tactic with your big-picture strategic objectives. At every level, Setter is steeped in strategy. You’ll notice it from our first conversation.
Web Developer
Designer
Designer
“Setter delivers exceptional marketing communications that encompasses everything we’re looking for and more, often in situations involving complex strategic issues.”
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617-798-0807
One South Avenue, 2nd Floor
Natick, MA 01760
Co-Founder, Creative Director
Eric’s vision, design talent, and deep commitment to driving results establish the tone for Setter’s creative team. He leads creative development for all Setter projects, working hand in hand with the strategy side of the agency to ensure a fluid link between strategy and execution.
Eric brings extensive creative expertise from both the education and corporate perspectives. As Design Director at Babson College, he was responsible for leading the college’s design department and overseeing its visual brand. Significant increases in admission inquiries, applications, and enrollments, as well as a 32% increase in annual alumni contributions, are some of the results that Eric’s creative leadership helped drive. Prior to Babson, he worked at Brodeur Worldwide, designing multi-media marketing communications for some of the world’s largest brands.
Eric is an award-winning designer, having earned honors from Case Design Awards, Graphic Design USA, Marketing Communications Awards (MCA), and Society for Marketing Professional Services (SMPS). He holds a B.A. in graphic design with a minor in communications from American University.
Eric serves on the Board of Directors of the Natick Community Organic Farm, a nonprofit, certified-organic farm providing hands-on education to children. He has also volunteered in Guatemala and Honduras as a program director for the Phoenix Projects, a nonprofit promoting basic human rights (education, daily food, and employment opportunities) for those living in extreme poverty in Central/South America.
